THE ASK — FW24
Engage new audiences of millennial women and teenage girls. Create excitement around an iconic franchise whilst remaining fresh for newer audiences.
THE IDEA
Reflection of You.High School is Hell. Taking inspiration from Buffy's iconic fashion and the mythology of Sunnydale High, we transformed the emotional chaos of adolescence into a celebration of self-expression, positioning personal style as a symbol of individuality and empowerment.
PHOTOGRAPHY: JAN PHILIPZEN
SET DESIGN: NATASHA DURRSMAN
STYLING: JOANA ZIBAT
DIGITAL | IN-STORE | SOCIAL
SET DESIGN: NATASHA DURRSMAN
STYLING: JOANA ZIBAT
DIGITAL | IN-STORE | SOCIAL