DISNEY x ADIDAS FW24
Lead Creative — Concept, Art Direction
THE ASK
Lead Creative — Concept, Art Direction
THE ASK
Deliver an overarching concept spanning five diverse Disney franchises, building on last season's creative platform while keeping it fresh.
THE SOLUTION
Reflection Of You. Every kid thinks they're a Disney character — we just proved it. A child's shadow transforms into their favourite hero, capturing that magical moment when imagination takes over. Brought to life through an unexpected, subversive cast that made self-expression feel epic.
PHOTOGRAPHY: HOLLY MCCANDLESS-DESMOND
CINEMATOGRAPHY: NATASHA DURRSMAN
ANIMATION: WE ARE INK
STYLING: ABIGAIL HAZARD
HMU: BROOKE NEILSON
DIGITAL | IN-STORE | SOCIAL | FILM
CINEMATOGRAPHY: NATASHA DURRSMAN
ANIMATION: WE ARE INK
STYLING: ABIGAIL HAZARD
HMU: BROOKE NEILSON
DIGITAL | IN-STORE | SOCIAL | FILM
DISNEY x ADIDAS SS25
Lead Creative — Concept, Art Direction
THE ASK
Lead Creative — Concept, Art Direction
THE ASK
Evolve the FW24 campaign into a scalable platform spanning five Disney collaborations, resonating with families across every touchpoint.
THE SOLUTION
Manifest Your Reality. The shadows showed us what kids imagine — this time we made it real. Through a surrealist, cinematic lens we encouraged kids to create their own outdoor adventures, proving the everyday can be as exciting as a child's mind. A natural next chapter.
PHOTOGRAPHY/DIRECTOR:
JULIA & VINCENT
CINEMATOGRAPHY: NATASHA DURRSMAN
STYLING: MARTA GIL
HMU: MARIONA BOTELLA
DIGITAL | IN-STORE | SOCIAL | FILM
CINEMATOGRAPHY: NATASHA DURRSMAN
STYLING: MARTA GIL
HMU: MARIONA BOTELLA
DIGITAL | IN-STORE | SOCIAL | FILM
DISNEY x ADIDAS FW25
Lead Creative — Concept, Art Direction
THE ASK
Lead Creative — Concept, Art Direction
THE ASK
Two iconic franchises, two distinct collections — create excitement around The Simpsons and inspire confidence through Zootopia.
THE SOLUTION
Two franchises, two worlds.
Explore Youtopia built a place where every child belongs — inclusive, joyful, driven by friendship and discovery.
Fun in the Everyday celebrated cheeky imagination, mischief and chaos. Different worlds, same spirit.
Explore Youtopia built a place where every child belongs — inclusive, joyful, driven by friendship and discovery.
Fun in the Everyday celebrated cheeky imagination, mischief and chaos. Different worlds, same spirit.
PHOTOGRAPHERS: RETO SCHMID
STYLING: MARTA GIL
HMU: MARIONA BOTELLA
PRODUCTION: PAPAYA FILMS
DIGITAL | IN-STORE | SOCIAL
STYLING: MARTA GIL
HMU: MARIONA BOTELLA
PRODUCTION: PAPAYA FILMS
DIGITAL | IN-STORE | SOCIAL