ELLESSE — FIND BALANCE SS22
Lead Creative — Concept
THE ASK
THE ASK
Create a culturally relevant campaign that connected ellesse with Gen Z and signalled the brand's commitment to a more conscious future.
THE SOLUTION
Find Balance. Everyone's tired of their screen — we leaned into that. We took consumers beyond the city, back to nature, to explore a more balanced way of living. ellesse as a brand with something meaningful to say.