ADIDAS SPORSTWEAR — HIIT COLLECTION LAUNCH
Lead creative — Concept & Art Direction
THE ASK
Lead creative — Concept & Art Direction
THE ASK
Launch adidas' first-ever HIIT collection and redefine the category for a new generation, moving beyond performance stereotypes to connect with Gen Z culture.
THE SOLUTION
Move. Feel. Free. Turns out HIIT and a night out have more in common than you'd think — both chase the same endorphin high. We leaned into that and created Club Do More, Feel More — a space for positivity, self-expression and explosive energy. More about the adrenaline rush than the endurance.
PHOTOGRAPHY | DIRECTOR: BROOKE ASHLEY BARONE
INFLUENCERS: GISELLE RODRIGUEZ, CHAYSE EMBYRD, AK, NATHAN NUYTS, KATIE FRANKLIN, PIERRE DALATI
ATHLETES: LI YUTING, XIE ZHENYE
DOP: MARC PRITCHARD | MICHAEL CASKER
SOCIAL SHOOTER: FRAN BOYDER | ALEX POWELL
3D MOTION: RACHEL KATE NOBLE
STYLING: TRISTE JUVENTUD
MOVEMENT COACH: COACH KEVIN
HMU: NAZ SONMES | CHRISTY NAKEY
SOCIAL | DIGITAL | IN-STORE | PR | FILM
INFLUENCERS: GISELLE RODRIGUEZ, CHAYSE EMBYRD, AK, NATHAN NUYTS, KATIE FRANKLIN, PIERRE DALATI
ATHLETES: LI YUTING, XIE ZHENYE
DOP: MARC PRITCHARD | MICHAEL CASKER
SOCIAL SHOOTER: FRAN BOYDER | ALEX POWELL
3D MOTION: RACHEL KATE NOBLE
STYLING: TRISTE JUVENTUD
MOVEMENT COACH: COACH KEVIN
HMU: NAZ SONMES | CHRISTY NAKEY
SOCIAL | DIGITAL | IN-STORE | PR | FILM