ADIDAS ORIGINALS — KIDS 360 TRAINER
Concept & Art Direction
THE ASK
Concept & Art Direction
THE ASK
Launch the Adidas Kids 360 Trainer, highlighting its innovative new technology in a way that resonates with both kids and parents.
THE SOLUTION
We built an imaginary testing factory — and put the shoe through its paces in the most entertaining way possible. Durability and performance brought to life in a way that made kids want to watch and parents actually believe it.