ADIDAS ORIGINALS — NMD EVOLUTION Creative — Concept & Art Direction
THE ASK
THE ASK
Continue the momentum of the NMD franchise with new styles and colourways.
THE SOLUTION
NMD Evolution. The past empowering the future — we drew textures from the modern urban landscape to tell the story of the travelling nomad and urban explorer, always on the move. Layered collage, Japanese typography, bold colour. A visual world for those who are always on the move.
PHOTOGRAPHER: EWEN SPENCER
DIRECTOR: NATHINI VAN DE MEER
SOUND DESIGN: LOUIS MCGUIRE
DIGITAL | IN-STORE | SOCIAL
DIRECTOR: NATHINI VAN DE MEER
SOUND DESIGN: LOUIS MCGUIRE
DIGITAL | IN-STORE | SOCIAL