ADIDAS ORIGINALS — P.O.D. SYSTEM & KAVAL
Creative — Concept & Art Direction
THE ASK
Creative — Concept & Art Direction
THE ASK
Create buzz around the global launch of the new P.O.D. System silhouette and Kaval apparel collection.
THE SOLUTION
Great Alone, Better Together. We built a lifestyle-led world with a bold visual language — disruptive, eye-catching and built to land with impact at every touchpoint.
Great Alone, Better Together. We built a lifestyle-led world with a bold visual language — disruptive, eye-catching and built to land with impact at every touchpoint.
THE DOCUMENTARY
Reimagine, Not Recreate. A sneaker that fuses the new with the old — we carried that idea through the documentary. Told by the people who made it, alongside creatives from the wider adidas community, the film took consumers into the brand's archives to show how past design codes and the latest innovations came together to create something entirely new.