ADIDAS PHONE CASES Lead Creative — Concept & Art Direction
THE ASK
THE ASK
Establish adidas Phone Cases as a lifestyle accessory spanning personal style, sport and self-expression across two distinct collections.
THE IDEA
Two collections, two worlds. Me, By Me made the case an extension of personal style — shot in the everyday moments that make you, you. Every Moment Matters put it at the centre of an active lifestyle — functional, purposeful, always in motion. Same case, different story