RICCARDO CALAFIORI x ADIDAS
Lead Creative — Concept & Art Direction

THE ASK
Connect Riccardo Calafiori's personality to adidas Sportswear and drive awareness of the underwear category across OOH, digital, social and ecom.

THE IDEA
All Ballers Know. Anyone who's played 5-a-side knows the deal — the competitiveness, the banter, the unspoken camaraderie. We built the campaign around that world, letting Calafiori's natural confidence and on-pitch aura do the talking. Less polished footballer, more your mate who happens to be pretty good!
TALENT: RICCARDO CALAFIORI
PHOTOGRAPHER/DIRECTOR: EWEN SPENCER
DOP: EOIN MCLLOUGHLIN
HMU: NAZ SÖNMEZ
MOVEMENT DIRECTOR: MONTEL MCKENZIE


 OOH  |  SOCIAL |  DIGITAL  |  IN-STORE  |  FILM


THE ASK
For SS26, shift the narrative beyond the pitch and reveal a more personal side of Riccardo Calafiori.

THE IDEA
Aura Every Time. Year two of the partnership, and we took things home — literally. A lifestyle-led campaign that got under the skin of Riccardo off the pitch, capturing his personality and confidence in a more intimate, unguarded way. Turns out the aura doesn't clock off.


TALENT: RICCARDO CALAFIORI
PHOTOGRAPHER/DIRECTOR: ELLIOT  MORGAN
DOP: LOUIS MACKAY
HMU: NAZ SÖNMEZ
MOVEMENT DIRECTOR: ANGELA WOLNKSKA


 OOH  |  SOCIAL |  DIGITAL  |  IN-STORE  |  FILM