THE ASK
Samba’s timeless silhouette has become a trademark for those that seek to avoid the hype, making their statement through subtlety– not selfies. We looked to create a campaign that celebrated the outspoken yet understated style of the Samba and its consumers.
THE IDEA
Anti-Hype. We captured the quiet confidence of the Samba wearer, individuals who stand out without seeking attention. Shot in the franchise's iconic black-and-white palette, the campaign celebrated authenticity, understatement and enduring style.