SLEEK — ADIDAS ORIGINALS
Creative — Concept & Art Direction
THE ASK
Creative — Concept & Art Direction
THE ASK
Celebrate modern femininity for a new generation of female creatives — more relatable, more commercially driven.
THE IDEA
Feminine On My Terms. Femininity and feminism aren't mutually exclusive — we proved it. Shot candidly by an all-female creative team, we revealed the real Kendall beyond the curated social feed — confident, playful and entirely herself.