FOOTLOCKER x ADIDAS — SOBOKOV & ORIGINALS
Creative — Concept & Art Direction
THE ASK
Creative — Concept & Art Direction
THE ASK
Authenticate the Sobakov and Originals Sports collections with the city communities that create culture.
THE SOLUTION
Strength In Numbers. Rooted in terrace culture, we explored the exponential energy of a collective over the individual. We led with an underground music collective from West London to make the point naturally — the activity is secondary; it’s the people that make it. The Crew Effect in action.