Training project — nickinoodle

ADIDAS TRAINING — WORKOUT ESSENTIALS
Lead Creative — Concept & Art Direction

THE ASK

Elevate the Workout Essentials range through storytelling for a Gen Z audience across a global lookbook and campaign toolkit.

THE SOLUTION

Night & Day. Everyone has their own unique circadian rhythm — strength training doesn't look one way. The 6am runner, the lunchtime lifter, the late-night gym goer all have their moment. Shot across day, dusk and night, bridging the gap between credible training and style. We shot it like fashion — because that's exactly how Gen Z should want to wear it.

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