FOOTLOCKER  x ADIDAS ORIGINALS — TUBULAR
Creative — Concept & Art Direction
THE ASK
Having launched the Tubular with a product-focused campaign, the next task was to give the franchise a solid cultural context and grounding.

THE SOLUTION
To give the Tubular real cultural credibility, we needed someone who embodied it — so we cast A$AP and built a cinematic world around him. Brutalist architecture, crumbling asphalt, a bold black-and-white striped path leading into a monumental Foot Locker arena. Gritty, epic and impossible to ignore — the franchise finally had a character to match the shoe.


CAST & SOUND TRACK: A$AP ROCKY
PHOTOGRAPHY: NEIL BEDFORD
DIRECTOR: COMMON GOOD
GROOMER: ELIZABETH YOON

FILM |  INSTORE |  OOH | DIGITAL | SOCIAL